Clementine is a pre-conception and pregnancy mineral and multivitamin supplement cereal. It has been specially formulated to help meet the increased nutritional needs of women who are trying to conceive, pregnant and/or breastfeeding. Clementine’s aim is to make the journey of being a mother a little bit easier by combining the necessary nutrients a mother needs with healthy, organic ingredients. 

To communicate the message and purpose of the brand, a soft pastel colour scheme was used to show femininity and the nurturing side of the brand, while Henri Matisse inspired motifs and fruit illustrations were used to communicate the organic and healthy side of the product.