Molly + Penny
Packaging design
Brand Strategy
Brand Identity
Naming
Illustration
Molly + Penny is an ethical and organic cat food brand for the cat lover. It is packed with flavour, love and the highest quality ingredients, specifically targeted towards nutritional and health benefits for every cat breed. With it’s fun, bold colour palette and cute cat illustrations, the aim for this brand was to create fun and bold packaging design that deviated from usual pet food designs seen in local supermarkets.
Named after my two cats, the brand was inspired by their lifestyle and their cheerful, youthful and friendly nature.